Wasanga Mehana
Multimedia Creative & Digital Optimizer
Client: Primedia
Role: Freelance Radio Presenter
Services:
Radio Host #SundayEarlyBreakfast
( Sundays 03:00-06:00)
Duration: Current - Since 2014
Client: The Consumer Council:
Role: Freelance Digital Consultant
Services:
Ad-hoc (when required for Digital work)
Digital Strategy
Content Development
2 Projects Completed(Sanlam &Ditshego
Media)
Duration: Current
Client: Emergency Taxi:
Role: Freelance Digital Consultant
Services:
Digital Strategy
Content Development
Community Management
SEO
Paid Media Marketing
Influencer Management
Duration:Current
Client: Viacom
MTV MAMAS (2015 &2016)
Role: Content Lead
Responsibilities:
Digital Strategy
Communication Plan
Content development
Monitoring and Reporting
Community Management
(Live event management)
Copywriting
Project execution
PR & Media Buying
Strategic boosting
Digital Asset: #MTVMAMA2016 #MTVMAMAS #MTVQuiz
Platforms: Twitter, Instagram, Facebook & YouTube
Achievements: Local (Multiple South African trends)
Continental: ( Trends in Kenya, Nigeria)
Australia and International: UK, North & South America, Europe
#WeAreAfrica
We Are Africa
Department of Arts & Culture
The #WeareAfrica campaign was launched as the theme for Africa Day.
The aim around the campaign was to promote African unity, tolerance and solidarity. The digital asset created by Plum factory for the campaign was launched in April 2015. The objective was to increase the appreciation of African cultures and identity.
I was responsible for the creation and launch of the digital asset, #WeareAfrica. Once launched, my team and i was tasked with amplifying the asset and that is what we did!
Data extracted provided the following information:
The digital asset created 133 829 939 impressions on twitter and 3 200 000 impressions on Instagram.
The asset was also mentioned in Botswana, Ghana, Zimbabwe and Nigeria
The @AfricaParade account, that was run by Plum factory, generated 1 401 812 impressions.
#NTA15
National Teaching Awards 2015 #NTA15
Department of Basic Education
The objective of this campaign was to create general awareness around education and to make the public aware of the National Teaching Awards and the Annual District Excellence Awards, hosted by the Department of Basic Education.
Impact
A total of 53 337 449 impressions were created from the official twitter account, @dbe_sa, for the #NTA15
A total of 9 710 200 impressions were created from the off the official twitter account for #ADEA
Monitor and track the impact of individual tweets posted using not only the hashtag but also all relevant keywords linked to the awards
The campaign successfully highlighted Government's commitment to South African teacher’s every day.
The result was a peak in positive perception of the Department of Basic Education. recognizing the tremendous work done by
City of Johannesburg
#JoburgSOCA
The Johannesburg State of the City address is an opportunity for the mayor of the city to provide residents of the city with information regarding the growth and development in the city of Johannesburg.
Mayor Parks Tau outlined the work done the previous year to improve the city as well as the policies that are to be implemented in the coming year. Plum Factory was the key stakeholder in the creation, amplification and awareness campaign for #JoburgSOCA
Through the planning and implementation of the digital asset, the hashtag was able to:
Generate over 145 396 022 impressions
Stimulate engagement with 1 524 active Twitter users with an average of 4 208 followers that posted tweets using the hashtags
Amplify 352 engagements of photos and videos posted using the hashtag during the course of the speech (one post had 101 engagements alone)
Client: Krispy Kreme
Brands:
Numetro
947
Responsibilities:
Digital Strategy
Communication Plan
Content development
Monitoring and Reporting
Community Management (Live event management)
Copywriting
